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China Online Education Industry Report, 2013-2016

ICT, Online Education

The Herald Online

September 19,2013

New York

Online education, also known as e-learning, has been growing fast in recent years due to the advances in the Internet, multimedia information processing, cloud computing and other information technologies.

In 2011-2013, online education companies have mushroomed such as Chuanke.com launched in November 2011, Fenbi.com put on line in August 2012 and 91waijiao.com established in December 2012. At the same time, traditional education & training institutions have stepped into the field of online education successively. For example, Beijing Juren Education Group launched Juren.cn in July 2013, and Longwen Education plans to invest RMB 50 million in online business. Traditional Internet giants like Baidu, Google, Netease, Youku, Tencent, Kingsoft PowerWord, and Taobao also have set foot in the field of online education.

In 2012, there were only six cases of investment in online education in China. In the first seven months of 2013, 22 online education institutions including Hujiang.com and 91waijiao.com obtained investments, among which, the USD 20 million of Round B investment obtained by Hujiang.com in June was the most eye-catching.

Online education is becoming a trend in teaching and learning, and will become more and more mature in technology, product, service and business model with the entry of capital. Meanwhile, as the advantages of online education become increasing prominent, the public acceptance and market demand for online education will continue to increase.

The report mainly includes the followings:   Overview of online education industry (including the definition and classification, industry chain, teaching platform, business model and profit model);  Market overview of education industry (including the education funding, education spending, employment and wages, schools and students, and market size);  Online education market (including the market situation, investment and financing in China and worldwide, size of overall market and market segments, and development trends);  Market situation, business model, corporate financing, market size and development prospects of market segments such as online higher education, K-12 online education, online career training, and corporate e-learning;  Profile, revenue, business structure, online education business, business model and profit model, business strategy of 15 enterprises involved in online education, including China Distance Education Holdings, New Oriental, Tomorrow Advancing Life, Super Class, Hujiang, and Times Bright China.  1. Overview of Online Education Industry  1.1 Definition and Classification 1.1.1 Definition 1.1.2 Classification 1.2 Industry Chain 1.3 Teaching Platform 1.4 Business Model 1.4.1 Overview 1.4.2 B2C Model 1.4.3 C2C Model 1.5 Profit Model

2. Market Overview of Education Industry 2.1 Education Funding 2.2 Education Spending 2.3 Employment and Wages in Education Industry  2.4 Development of Schools 2.5 Private Education 2.6 Market Size of Education Industry   3. Online Education Market 3.1 Market Situation 3.2 Online Education Investment 3.2.1 Global Online Education Investment  3.2.2 Chinese Online Education Investment 3.3 Market Size 3.3.1 Internet Population 3.3.2 Market Size of Online Education 3.3.3 Market Size of Market Segments  3.4 Development Trends

4. Online Higher Education  4.1 Advanced Networking Academy 4.2 Public Service System of Distance Education 4.2.1 Overview 4.2.2 Main Task 4.2.3 Major Enterprises 4.3 Market Size 4.4 Development Prospects

5. K-12 Online Education 5.1 Online Children Education 5.1.1 Overview 5.1.2 Parenting Websites 5.1.3 Online Children English Training  5.1.4 Corporate Financing 5.2 Online Primary and Secondary Education  5.2.1 Market Situation 5.2.2 Business Model 5.2.3 Corporate Financing 5.3 Market Size 5.4 Development Prospects

6. Online Career Training 6.1 Market Situation 6.1.1 Overview 6.1.2 Online Language Training 6.2 Corporate Financing 6.3 Market Size 6.4 Development Prospects

7. Enterprise E-Learning 7.1 Market Situation 7.1.1 Overview 7.1.2 Competitive Landscape 7.2 Corporate E-Learning Model 7.2.1 Corporate E-Learning Advantages 7.2.2 Service Model 7.2.3 Suppliers and Expenses 7.3 Market Size 7.4 Development Prospects

8. Major Companies in Online Education Industry  8.1 China Distance Education Holdings  8.1.1 Profile 8.1.2 Operation  8.1.3 Revenue Structure 8.1.4 Students  8.1.5 Business Structure 8.1.6 Business Model 8.1.7 Business Strategy  8.2 ChinaEdu Corporation  8.2.1 Profile 8.2.2 Operation  8.2.3 Revenue Structure 8.2.4 Outlets and Students  8.2.5 Business Structure  8.2.6 Business Model and Strategy  8.2.7 Recent Developments  8.3 New Oriental Education & Technology Group 8.3.1 Profile 8.3.2 Operation  8.3.3 Number of Students  8.3.4 Koolearn 8.4 Tomorrow Advancing Life  8.4.1 Profile 8.4.2 Operation  8.4.3 Number of Students 8.4.4 Xueersi.com 8.4.5 Renamed “Tomorrow Advancing Life” to Promote Online Education Business  8.5 ATA  8.5.1 Profile

8.5.2 Operation  8.5.3 Revenue Structure 8.5.4 Business Model and Strategy  8.5.5 Recent Developments 8.6 China Education Alliance 8.6.1 Profile 8.6.2 Operation  8.6.3 Revenue Structure 8.7 China E-learning Group  8.7.1 Profile 8.7.2 Operation  8.7.3 Revenue Structure 8.7.4 Business Outlook 8.8 Shenzhen Kingsun Science & Technology  8.8.1 Profile 8.8.2 Operation  8.8.3 Revenue Structure 8.8.4 Gross Margin  8.8.5 Top Five Clients  8.8.6 Core Competitiveness 8.9 YY Inc. 8.9.1 Profile 8.9.2 Operation  8.9.3 Revenue Structure 8.9.4 Number of Users 8.9.5 YY Education 8.9.6 YY7621 8.10 Open Edutainment  8.10.1 Profile 8.10.2 College Cooperation Model  8.10.3 Student Service Model  8.10.4 Cooperative Colleges  8.11 Hiknow English 8.11.1 Profile

8.11.2 Teaching Model 8.11.3 Curriculum  8.11.4 Price  8.12 Chuanke  8.12.1 Profile  8.12.2 Main Products and Services  8.12.3 Business Model 8.13 Super Class 8.13.1 Profile 8.13.2 Teaching Model 8.13.3 Business Model 8.14 Hujiang 8.14.1 Profile 8.14.2 Financing and Performance Growth  8.14.3 Business Model 8.14.4 Profit Model 8.14.5 Mobile Products  8.15 Times Bright China 8.15.1 Profile 8.15.2 Business Structure 8.15.3 Corporate E-learning Business  8.15.4 Products and Expenses 8.15.5 Major E-learning Clients

Selected Charts   Online Education Market Segments Online Education Industry Chain Online Education Business Model Online education Profit Model and Typical Enterprises China’s Education Funding and YoY Growth, 2002-2011 China’s Urban Fixed Investment in Education Industry and YoY Growth, 2005-2013 Per Capita Education Spending of Urban Residents, 2005-2012 Employment and Average Wages in China’s Education Industry, 2005-2012 Number of Schools in China by Type, 2008-2012 Enrollment of Schools in China by Type, 2008-2012 Number of Private Schools and Training Institutions in China, 2008-2011 Enrollment of Private Schools in China, 2008-2012 Market Size of China’s Education Industry, 2008-2016E Online Education Products of Internet and Other Companies Involved in Online Education  Global Online Education Investment Cases, 2012 Global Online Education Investment Cases, 2012 (continued) Global Online Education Investment Cases, Jan.-Jul. 2013 Chinese Online Education Investment Cases, 2012-Jul. 2013 China’s Internet Population and YoY Growth, 2005-2012 China’s Internet Penetration, 2005-2012 China’s Online Education Market Size and YoY Growth, 2005-2012 China’s Online Education Market Size, 2013-2016E China’s Online Education Market Size by Market Segment, 2005-2012 Online Education Colleges Approved by the Ministry of Education  Comparison among Major Companies in China’s Distance Education Public Service System China’s Online Higher Education Market Size and YoY Growth, 2005-2012 China’s Online Higher Education Market Size, 2013-2016E China’s Major Parenting Websites  China’s Major Online Children English Training Institutions  Financing of Online Children Education Enterprises  Online Primary and Secondary Education Business Model and Typical Websites

Financing of Online Primary and Secondary Education Enterprises  China’s K-12 Online Education Market Size and YoY Growth, 2005-2012 China’s K-12 Online Education Market Size, 2013-2016E Financing of China’s Online Career Training Enterprises China’s Online Career Training Market Size and YoY Growth, 2005-2012 China’s Online Career Training Market Size, 2013-2016E Comparison between Traditional Training and E-learning Service Model of Corporate E-learning Major Corporate E-learning Management System Suppliers in China and Worldwide  Corporate E-learning Platform and Courseware Costs China’s Corporate E-learning Market Size and YoY Growth, 2005-2012 China’s Corporate E-learning Market Size, 2012-2020E China’s Corporate E-learning Market Size, 2013-2016E Revenue and YoY Growth of China Distance Education Holdings, FY2008-FY2013 Revenue of China Distance Education Holdings, FY2013-FY2016E Net Income and YoY Growth of China Distance Education Holdings, FY2008-FY2013 Gross Margin of China Distance Education Holdings by Financial Quarter, FY2008-FY2013  Net Revenue of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 Net Revenue Structure of China Distance Education Holdings by Financial Quarter, FY2008-FY2013 Total Course Admissions of China Distance Education Holdings by Quarter, FY2008-FY2012 Revenue and YoY Growth of ChinaEdu Corporation, 2008-2012 Revenue of ChinaEdu Corporation, 2013-2016E Net Income and YoY Growth of ChinaEdu Corporation, 2008-2012 Gross Margin of ChinaEdu Corporation by Quarter, 2008-2012 Net Revenue of ChinaEdu Corporation by Quarter, 2008-2012 Net Revenue Structure of ChinaEdu Corporation by Quarter, 2008-2012 Number of Learning Centers of ChinaEdu Corporation, 2007-2012 Enrollment of Online Diploma Programs of ChinaEdu Corporation by Quarter, 2008-2012 Revenue and YoY Growth of New Oriental, FY2008-FY2013 Revenue of New Oriental, FY2014-FY2017E  Net Income and YoY Growth of New Oriental, FY2008-FY2013

Net Profit Margin of New Oriental, FY2008-FY2013  Enrollment of Language Training and Examination Tutoring Courses of New Oriental by Financial Quarter, FY2008-FY2013 Revenue and YoY Growth of Koolearn, FY2011-FY2016E  Revenue and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013  Revenue of Tomorrow Advancing Life, FY2014-FY2017E  Net Income and YoY Growth of Tomorrow Advancing Life, FY2009-FY2013 Gross Margin of Tomorrow Advancing Life, FY2009-FY2013 Enrollment of Tomorrow Advancing Life and YoY Growth, FY2008-FY2013 Revenue and YoY Growth of Xueersi.com, FY2011-FY2016E Revenue and YoY Growth of ATA, FY2009-FY2013  Revenue of ATA, FY2014-FY2017E Net Income and YoY Growth of ATA, FY2009-FY2013  Gross Margin of ATA by Financial Quarter, FY2009-FY2013 Net Revenue of ATA by Financial Quarter, FY2009-FY2013 Net Revenue Structure of ATA by Financial Quarter, FY2009-FY2013  Examination Sessions of ATA by Financial Quarter, FY2009-FY2013 Revenue and YoY Growth of China Education Alliance, 2008-2012 Net Income and YoY Growth of China Education Alliance, 2008-2012 Gross Margin of China Education Alliance, 2008-2012 Revenue Structure of China Education Alliance, 2008-2012 Turnover and YoY Growth of China E-learning Group, 2008-2013 Turnover of China E-learning Group, 2013-2016E Gross Profit and YoY Growth of China E-learning Group, 2008-2012  Gross Margin of China E-learning Group, 2008-2012 Turnover Structure of China E-learning Group, 2009-2012 Revenue and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013 Revenue of Shenzhen Kingsun Science & Technology, 2013-2016E Net Income and YoY Growth of Shenzhen Kingsun Science & Technology, 2008-2013 Revenue Breakdown of Shenzhen Kingsun Science & Technology by Product, 2008-2013  Revenue Breakdown of Shenzhen Kingsun Science & Technology by Region, 2008-2013  Gross Margin of Shenzhen Kingsun Science & Technology by Product/Region, 2008-2013  Revenue of Shenzhen Kingsun Science & Technology from Top 5 Clients and % of Total Revenue, 2012-2013 Revenue and YoY Growth of YY, 2009-2013 Revenue of YY, 2013-2016E

Net Income and YoY Growth of YY, 2009-2013 Revenue Structure of YY by Product, 2011-2013 Number of Paid Users of YY by Product, 2011-2012  Revenue and YoY Growth of YY7621, 2010-2016E Cooperative Colleges and Fees of Open Edutainment Course Levels and Objectives of Hiknow English Course Fees of Hiknow English Teaching Model and Process of Super Class  Business Structure of Times Bright China Costs of Times Bright China E-learning Platform Prices of Times Bright China’s Business School Open Class Learning Cards Major Clients of Times Bright China

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